WeArchitectGrowth

Eric Duong

Eric brings over 25 years of experience across publishing, software sales, marketing, professional services, digital advertising and ad technology development. He founded Optio Interactive in 2002, combining performance-driven customer acquisition programs and consulting for B2B and B2C clients—from VC-funded startups to Fortune 500 companies.

Before Optio, Eric was a founding member of Flycast Communications, the first direct-response online ad network. He helped architect its pioneering digital media optimization platform, an early query-based display-ad targeting system and an early audience profiling and targeting system.

Eric also established Flycast’s interactive media consulting organization across North America, Europe and Australia. The team managed hundreds of advertisers and more than $100 million in annual media budgets, earning a #1 media-services ranking among online media industry professionals. CMGI acquired Flycast for $2 billion in 2000.

Outside work, Eric coaches youth sports, plays drums—a passion spanning multiple bands—and raises two teens with his family, their dog Quinny and cat Darwin.

Peter Hulst

With over 25 years of engineering experience, Peter is a technology executive and full-stack developer who has worked with enterprise companies and emerging startups in complex, demanding technical environments. His experience includes hands on management work at cryptocurrency and blockchain company Ripple and various engineering management roles. Most recently serving as the VP of Engineering & IT at Charlotte’s Web.

Oliver Watson

Oliver brings over 22 years of business experience spanning information systems consulting, digital-advertising product management, business development and video production. A lifelong media creator, he turned that passion into a business producing promotional, corporate-identity and educational videos across industries.

For nearly a decade, Oliver has helped organizations define communication objectives, develop compelling narratives and manage production plans and budgets. His end-to-end capabilities include directing, scripting, motion graphics, visual effects, 3D animation, live-action recording and interviewing.

Working closely with corporate leaders, he delivers brand-elevating, studio-caliber video with minimal disruption to daily business. Oliver holds a BA in Philosophy (1994) and a BS in Information Systems (1998) from St. Francis Xavier University in Nova Scotia, Canada.

Jennifer Spoerri

Jennifer leads public relations and media communications with 25+ years of experience across consumer, business and technology markets. Her work combines strategic communications, brand development, social media, events and project management, using both traditional media tactics and emerging tools.

She works with startups, established brands and emerging technologies spanning autonomous driving, augmented reality, AI, cloud computing, enterprise technology and quantum computing. Her AI experience includes Pano AI, which develops early wildfire-detection systems.

Clients have included Match.com, ChargePoint, Coolpad, Alcatel, Yahoo Small Business, Shopular, Mitsubishi, Velodyne, Total Immersion, Honor, Meta, HireVue, PositivEnergy, Starbucks’ Evolution Fresh, Papa John’s Pizza, Nesquik and The Marcus Buckingham Company.

Jennifer has secured top-tier coverage with The New York Times, The Wall Street Journal, Bloomberg Businessweek, Fast Company, Associated Press, Reuters, CNN, The Oprah Winfrey Show, Today, Good Morning America, FOX News, The NewsHour with Jim Lehrer, Fresh Air with Terry Gross, NPR’s All Things Considered, TechCrunch, Mashable and Wired.

Tom Usher

Tom is a creative partner with two decades of experience building brands and corporate communications for technology, creative, interactive entertainment and consumer-product companies. His specialties span brand identity and guidelines, website and app design, digital advertising, presentations, packaging, print collateral, trade-show graphics and retail displays.

He connects strategy, design and technology across digital and physical experiences—from multidisciplinary campaigns to focused, quick-turn projects. His portfolio includes integrated partner marketing for ePlus and Cisco, brand development for Gundlach Bundschu Winery, and identity and digital work for technology startup Pensando.